Orthogonal

The design of the logo for Habasselet is based on an orthogonal rose.

The idea of an “orthogonal rose”, which is a rose drawn with straight lines and 90-degree angles, is related to the discipline of architecture and its associated mathematical character. By adjusting the sizes of the resultant squares and rotating the composition, an abstract logo reminiscent of a floor plan is created, with layers of meaning imbued in it from the spiritual to the practical, and open to varied levels of interpretation according to context and interest.

The name of the studio itself refers to a verse in the ‘Song of Solomon’:

// I am the rose of Sharon, the lily of the valleys
As the lily among thorns, so is my love //

The ‘rose of Sharon’ is pronounced ḥăḇaṣṣeleṯ in Hebrew, which means ‘in the shadow of love.’ It is an aim of the studio to discover and bring out the unique beauty of every project, even in the shadow of the mundane and the ordinary. Like the rose of Sharon, they are set apart by a different spirit.

The word graphic was formed by stylizing the phonetic symbols of the Hebrew pronunciation into triangles, circles and rectangles. This simple move is a nod to the designing principle of “less is more.”