Orthogonal

The design of the logo for Habasselet is based on an orthogonal rose. The idea of an "orthogonal rose", which is a rose drawn with straight lines and 90-degree angles, is related to the discipline of architecture and its associated mathematical character. By adjusting the sizes of the resultant squares and rotating the composition, an... Continue Reading →

Field

An investigation in parametric design via Grasshopper for an underground circular library using the level of light coming in from a field of windows on ground level. Full process documentation:

Interactive

A design of a set of invite graphics and instructions manual for a church event for young adults. The invite graphics encapsulate the character of the event which is a walk along the Marina Bay, designed using an aerial map and attractions along the route: Contemporary block colors are used to achieve a vibe that... Continue Reading →

Book III

A work-in-progress to depict the Book of Genesis by graphic design. See Jia is a lover of languages, and in her free time studies and inter-translates languages as diverse as English, Chinese, Japanese and French. When it comes to divinely inspired texts like in the Book of Genesis, translation is not only from Hebrew to... Continue Reading →

Book II

A portfolio publication that See Jia designed for the showcase of her professional and academic work in 2018. It is laid out in the format of a magazine with three columns, interspersed with gridded and full bleed images. As a testimony to the excellence of the design, an earlier version of the portfolio was featured... Continue Reading →

Proportion

Beauty is in proportion - a maxim we know well. This is a theoretical project comprising of a series of rooms in a landscape, each room becoming successively smaller as dictated by the golden ratio found in nature. An investigation of form and beauty, and an exercise in mystery. Which is the final room in... Continue Reading →

We Shall Grow Old Together

We designed the story and graphics for a 2D platformer game called 'Til Death Do Us Part. Story: Old Man and Old Woman encounters a spell.Old Woman starts to become younger and younger.Game ends if Old Woman becomes a Baby. Objective: Old Man holds Old Woman's hand, and they race against Time, to avoid the... Continue Reading →

Symbolic

The logo designed for a church, whose founding pastor's vision was for every church member to be like an igniting matchstick, "when each matchstick moves on to light up something else…a logo that encapsulates ongoing movement, a spreading of culture/ change/ influence." The symbolic vision of a burning matchstick being the anchor of the design,... Continue Reading →

Book I

This is a book designed by See Jia for her graduate thesis at Harvard. As a lover of books, she designed the architectural thesis to read like a novel instead of an academic work, infusing in the pages both the real and the surreal, using language and graphics accessible to people from all walks of... Continue Reading →

Typographical

This is a logo designed for Quod Architects X QED Design. Drawn from the common characteristic of both - the starting letter 'Q', we designed a minimalist logo with a certain playful character derived from the particular typography used. An exhaustive investigation of typographical options was done before one was chosen that represents the quirky... Continue Reading →

Polygonal

A design made for an Easter event in New York City. The logo uses polygonal shapes that are tessellated to form a fresh interpretation of the traditional Easter bunny. It is an exercise in simplicity, using geometrical forms to recreate an image of something as organic as a fluffy rabbit. The final design of the... Continue Reading →

Craft

A set of seven hand-bound booklets made for an undergraduate design portfolio. The traditional technique employed was 'kettle stitch' using awl, needle and thread for a handcrafted and unique feel.

Essential

A shirt designed for a church youth cell group, based on the theme of "Latter Rain" (Zechariah 10:1). The design concept is minimalist - drawing the essential link between grand scripture and everyday street youth.

Elemental

Early in her career, See Jia cut her teeth in book research and design on a publication titled Elements of Architecture produced by OMA / AMO for the prestigious 2014 Venice Biennale. Working with masters in the field such as Irma Boom and Rem Koolhaas, she honed her skills in graphic, typographical and book layout... Continue Reading →

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